Fill in the blank business plan
Lately I have been getting in to simplicity. Probably because of the fact that I have been reading a lot of 37signals blog.I was reading an article in Inc today about the founder of Staples, Thomas Stemberg (not online yet, but read the magazine) and he kind of summarized business plans and the best ones basically can fall in to this model:
Why does _________ exist?
Because people need ________ .
If you can fill in the blank on the second line in 7 words or less, you have yourself an idea. The examples he gave were: Why does google exist? Because people need to search for information on the internet. Why does federal express exist? Because people need packages overnight.
I like that. Simple.
So…why does The Idea Thunderdome exist?
Because people need _____________….
I encourage readers to fill in the blank with your comments.
January 3rd, 2007 Edit